Bleacher report A couple years ago, Moody’s announced plans to sell its flagship store in New York City’s trendy Lower East Side.
Now, it’s selling beer in the restaurant instead of the beer.
The move comes at a time when the restaurant industry is facing a growing beer movement, with craft breweries opening in cities such as Chicago, Boston, and New York.
But beer has yet to take root in the food industry, and the decision to sell beer at its flagship location was more of a strategic move for the restaurant chain, according to a person familiar with the decision.
The person spoke on condition of anonymity because the company was not authorized to speak publicly.
Beer is currently allowed at Moody’s flagship restaurant in New Orleans, where Moody’s is based.
According to a statement from the company, it was a decision made based on customer feedback, including the restaurant’s longstanding commitment to “honoring and supporting the beer community,” as well as “an overall commitment to our customers.”
It’s not clear if the move to sell a limited number of beer was part of a larger strategy to expand its footprint into new markets, or if it was an offshoot of the company’s recent expansion plans in the United States.
The decision comes as the chain’s popularity has soared, with sales up 30 percent in the fourth quarter and up to 100 percent in 2016.
According to the person familiar, the move was a move to increase the number of people who could order from the restaurant, which has a menu of 30 different beers.
Moody is also expanding its beer offerings in its other restaurants, including in Los Angeles, Atlanta, and Houston.
The company previously sold craft beer in bars across the country and on select menus at its Manhattan, Texas, headquarters, but those were not allowed in the flagship location.